Fingerprint Tree Label
Intro
Fingerprint Tree is a label certification systematic design reflecting to a phenomenon, Greenwashing, which reveals the evidence that sellers take advantage of people's trust on the green labels certified by the third parties. It may increase the competitive pressure from illegitimate green claim for good companies and start a negative circulation.
Objective
By using only one eco-logo consisting of individuals' sense of responsibility through all departments, companies can raise up the awareness of the green concern of employees, and moreover, can convey a general image to consumers-"Honest", instead of printing a collection of green labels from the third party certifiers which are not easy to be understood by common people. Moreover, if the good intentions of consumers and the environmental benefits of their choices are not to be squandered, consumers themselves will have to play a role.
Solution
Fingerprint Tree allows consumers to be part of the process and brings back the trust through individual promise. Based on the form of a tree, leaves on the tree represent fingerprints made by people who involve in the journey of products, from the idea generating, engineering materialization, waste controlling, marketing strategies, business model, retail system, to customer service combining with warranty document. It offers a certificate system including services, graphic, and physical interfaces for different companies with various products.
On- Line Forum
Accessories
Warranty Calendar
campaign T-shirt
